I designed the logo and visual identity direction for Carla, an AI voice assistant built for car rental businesses.
Ernesto Aragon
Senior Product Designer
I designed the logo and visual identity direction for Carla, an AI voice assistant built for car rental businesses.
Ernesto Aragon
Senior Product Designer
Carla needed a brand mark that felt modern, clear, and easy to recognize. The goal was to create a logo that could represent an AI assistant while still feeling approachable and useful for rental teams.
Carla needed a brand mark that felt modern, clear, and easy to recognize. The goal was to create a logo that could represent an AI assistant while still feeling approachable and useful for rental teams.
Creative challenges
The main challenge was creating a logo for a technical AI product without making it feel cold or overly complex.
The identity also needed to feel reliable enough for car rental businesses, since Carla handles real customer calls and reservations.
Creative challenges
The main challenge was creating a logo for a technical AI product without making it feel cold or overly complex.
The identity also needed to feel reliable enough for car rental businesses, since Carla handles real customer calls and reservations.
Logo and brand direction
The final direction focused on a simple, friendly, and memorable logo that connects the idea of voice, assistance, and mobility.
The visual direction helped Carla feel more professional and trustworthy while keeping the brand flexible for web, product, and marketing use.
Logo and brand direction
The final direction focused on a simple, friendly, and memorable logo that connects the idea of voice, assistance, and mobility.
The visual direction helped Carla feel more professional and trustworthy while keeping the brand flexible for web, product, and marketing use.
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