I redesigned the website experience for ICL Systems, organizing a broad logistics platform into a clearer story for vehicle and rail operations teams.
Ernesto Aragon
Senior Product Designer
I redesigned the website experience for ICL Systems, organizing a broad logistics platform into a clearer story for vehicle and rail operations teams.
Ernesto Aragon
Senior Product Designer
ICL needed to make a wide portfolio of logistics solutions feel current, credible, and easy to explore. The project focused on turning vehicle logistics, rail shipment, yard management, network optimization, and supporting services into a more intuitive website flow.
ICL needed to make a wide portfolio of logistics solutions feel current, credible, and easy to explore. The project focused on turning vehicle logistics, rail shipment, yard management, network optimization, and supporting services into a more intuitive website flow.
Creative challenges
The site also needed to speak to different logistics audiences without making the experience feel fragmented or overly technical.
The website needed to guide OEMs, rail shippers, yard managers, and logistics partners through a broad product ecosystem without making it feel dense or difficult to navigate.
Creative challenges
The site also needed to speak to different logistics audiences without making the experience feel fragmented or overly technical.
The website needed to guide OEMs, rail shippers, yard managers, and logistics partners through a broad product ecosystem without making it feel dense or difficult to navigate.
Logistics website system
The final direction uses clearer solution grouping, stronger page hierarchy, and a more distinctive visual language to explain how ICL supports transportation visibility, freight auditing, and operational planning
The system gives ICL a more confident digital presence while keeping its products easier to scan, compare, and understand across key supply chain workflows.
Logistics website system
The final direction uses clearer solution grouping, stronger page hierarchy, and a more distinctive visual language to explain how ICL supports transportation visibility, freight auditing, and operational planning
The system gives ICL a more confident digital presence while keeping its products easier to scan, compare, and understand across key supply chain workflows.
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