I created Sadie’s original brand, website, and product UI for an AI host built around real hospitality workflows.
Ernesto Aragon
Senior Product Designer
I created Sadie’s original brand, website, and product UI for an AI host built around real hospitality workflows.
Ernesto Aragon
Senior Product Designer
Sadie needed to make AI feel practical, trustworthy, and easy to adopt. I created the original brand identity, marketing website, and product UI to position Sadie as a reliable AI host for hospitality teams, helping them answer calls, manage reservations, and turn missed opportunities into bookings.
Sadie needed to make AI feel practical, trustworthy, and easy to adopt. I created the original brand identity, marketing website, and product UI to position Sadie as a reliable AI host for hospitality teams, helping them answer calls, manage reservations, and turn missed opportunities into bookings.
Creative сhallenge
Designing for an AI voice product meant balancing intelligence with warmth. Sadie had to feel capable and technically credible, but approachable enough for hospitality teams to trust it with real guest conversations.
The goal was to make Sadie feel less like software and more like a capable team member working quietly in the background.
Creative сhallenge
Designing for an AI voice product meant balancing intelligence with warmth. Sadie had to feel capable and technically credible, but approachable enough for hospitality teams to trust it with real guest conversations.
The goal was to make Sadie feel less like software and more like a capable team member working quietly in the background.
Product experience focus
The product UI needed to make call activity, reservations, and guest interactions easy to scan. The interface was designed around fast decisions, clear status, and simple visibility into what Sadie handled for the team.
For hospitality teams, the value is not just automation. It is clarity: what happened, what needs attention, and where Sadie helped recover opportunities that would have been missed.
Product experience focus
The product UI needed to make call activity, reservations, and guest interactions easy to scan. The interface was designed around fast decisions, clear status, and simple visibility into what Sadie handled for the team.
For hospitality teams, the value is not just automation. It is clarity: what happened, what needs attention, and where Sadie helped recover opportunities that would have been missed.
Latest projects
Latest projects
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
