I redesigned the website experience for Seekda, organizing a broad hospitality platform into a clearer story for hotel teams and operators.
Ernesto Aragon
Senior Product Designer
I redesigned the website experience for Seekda, organizing a broad hospitality platform into a clearer story for hotel teams and operators.
Ernesto Aragon
Senior Product Designer
Seekda needed to make a wide product ecosystem feel simple, credible, and easy to explore. The project focused on turning booking tools, payments, distribution, integrations, and guest-facing features into a more intuitive website flow.
Seekda needed to make a wide product ecosystem feel simple, credible, and easy to explore. The project focused on turning booking tools, payments, distribution, integrations, and guest-facing features into a more intuitive website flow.
Creative challenges
The site also needed to speak to different hospitality audiences without making the experience feel fragmented or overly technical.
The website also needed to guide hotel teams, property groups, and partners through a broad product ecosystem without making the experience feel dense or difficult to navigate.
Creative challenges
The site also needed to speak to different hospitality audiences without making the experience feel fragmented or overly technical.
The website also needed to guide hotel teams, property groups, and partners through a broad product ecosystem without making the experience feel dense or difficult to navigate.
Hospitality website system
The final direction uses cleaner product grouping, stronger page hierarchy, and a more polished SaaS visual language to explain how Seekda supports direct bookings, channel management, hotel operations, payments, and guest engagement.
The system gives Seekda a more confident digital presence while keeping the platform easier to scan, compare, and understand across key hotel workflows.
Hospitality website system
The final direction uses cleaner product grouping, stronger page hierarchy, and a more polished SaaS visual language to explain how Seekda supports direct bookings, channel management, hotel operations, payments, and guest engagement.
The system gives Seekda a more confident digital presence while keeping the platform easier to scan, compare, and understand across key hotel workflows.
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