I worked on the website experience, product audit, expanded color palette, and team headshots for ValPay, a payment platform for software businesses.
Ernesto Aragon
Senior Product Designer
I worked on the website experience, product audit, expanded color palette, and team headshots for ValPay, a payment platform for software businesses.
Ernesto Aragon
Senior Product Designer
ValPay needed the website to feel clearer, more polished, and easier to trust. The project focused on improving how the product was presented while also reviewing the platform experience and elevating the brand visuals.
ValPay needed the website to feel clearer, more polished, and easier to trust. The project focused on improving how the product was presented while also reviewing the platform experience and elevating the brand visuals.
Creative challenges
The biggest challenge was making a technical payment product feel simple, reliable, and easy to understand for software companies and business teams.
The website also needed stronger visual consistency, with more flexible brand colors and better team imagery to make the company feel more polished.
Creative challenges
The biggest challenge was making a technical payment product feel simple, reliable, and easy to understand for software companies and business teams.
The website also needed stronger visual consistency, with more flexible brand colors and better team imagery to make the company feel more polished.
Website and product system
The final direction expanded the brand color palette, improved the website structure, refreshed the team headshots, and made the product story easier to scan across key pages.
The product audit helped identify opportunities to reduce friction, improve hierarchy, and make the payment platform feel clearer for everyday users.
Website and product system
The final direction expanded the brand color palette, improved the website structure, refreshed the team headshots, and made the product story easier to scan across key pages.
The product audit helped identify opportunities to reduce friction, improve hierarchy, and make the payment platform feel clearer for everyday users.
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