I led a complete brand refresh for Valsoft, creating a clearer and more scalable identity system for a growing portfolio of software companies.
Ernesto Aragon
Senior Product Designer
I led a complete brand refresh for Valsoft, creating a clearer and more scalable identity system for a growing portfolio of software companies.
Ernesto Aragon
Senior Product Designer
Valsoft needed a more cohesive brand system that could support a growing software portfolio, unify day-to-day communications, and make brand execution easier across internal teams, acquired companies, and marketing touchpoints. The refresh focused on clarifying the visual identity while keeping the brand recognizable, professional, and scalable.
Valsoft needed a more cohesive brand system that could support a growing software portfolio, unify day-to-day communications, and make brand execution easier across internal teams, acquired companies, and marketing touchpoints. The refresh focused on clarifying the visual identity while keeping the brand recognizable, professional, and scalable.
Creative сhallenges
The challenge was to modernize the brand without making it feel disconnected from its existing equity. The system had to be flexible enough for corporate, portfolio, sales, recruitment, and event use, while still giving teams clear rules for consistent execution.
Create a confident, scalable brand system that makes Valsoft feel more modern, recognizable, and consistent across every touchpoint.
Creative сhallenges
The challenge was to modernize the brand without making it feel disconnected from its existing equity. The system had to be flexible enough for corporate, portfolio, sales, recruitment, and event use, while still giving teams clear rules for consistent execution.
Create a confident, scalable brand system that makes Valsoft feel more modern, recognizable, and consistent across every touchpoint.
Design focus
The refresh centered on building a sharper identity system: refined logo usage, expanded color rules, clear typography, layout principles, graphic shapes, imagery direction, and practical brand applications. The guidelines turned the brand from a set of assets into a usable system that teams could apply consistently.
The result was a more structured and flexible brand identity that made Valsoft easier to recognize, easier to use, and easier to scale across internal and external communications.
Design focus
The refresh centered on building a sharper identity system: refined logo usage, expanded color rules, clear typography, layout principles, graphic shapes, imagery direction, and practical brand applications. The guidelines turned the brand from a set of assets into a usable system that teams could apply consistently.
The result was a more structured and flexible brand identity that made Valsoft easier to recognize, easier to use, and easier to scale across internal and external communications.
Latest projects
Latest projects
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Monkey
Website redesign for an enterprise catering platform helping restaurant brands grow and manage first-party catering.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
Web Design
Brand Identity
Sadie Automotive
Brand identity, social assets, and website for an AI receptionist helping dealerships answer calls and book appointments.
